Why Label-Friendly Oxidation Control Solutions?
The trend towards clean eating is across the food industry, and it is here to stay. Recent survey results found the importance of simple, short and recognizable ingredient lists-the hallmarks of the current clean label trend. 50% said they are more likely to buy a product if they recognize all the ingrdients listed on the label and 44% said they are happy to pay a higher price for a product with recognizable ingredients.1
Clean label can mean many different things including:
- more natural, less processed
- made with tradtional ingredients that are familiar to consumers
- greater transparency and simplicity
- free of artifical components
- locally and sustainably sourced