SHIELD® V is a unique, clean label mold inhibitor that delivers protection against mold spoilage while meeting consumer demand for clean and simple ingredients. Nearly half of U.S. consumers consider themselves value-oriented shoppers,1 meaning they prioritize preferences such as label claims and ingredients. In fact, 74% of value-oriented consumers always or usually look at ingredients prior to purchasing a product.1 As more and more consumers pay attention to the ingredients in their food products, manufacturers need to consider alternatives to synthetic preservatives.
With SHIELD V there’s an opportunity for brands to appeal to consumers by formulating delicious, fresh, and safe food products—with an attractive ingredient list.