Consumers are looking for bakery and snack foods that are crisp with a nice texture and are visually appealing. Kemin provides ingredient solutions that protect the fats and oils in bakery and snack foods including crackers, biscuits, and cookies.
Appearance is the crucial first impression and an important deciding factor for consumers when they make their purchasing decisions. Obviously, a less than desirable appearance equates to a less than fresh or desirable product. Frosted cupcakes or donuts need to look freshly frosted, while crisp and crunchy popcorn, nuts, and other savory snacks need to look as if they just emerged from the popper, roaster, or oven.
Once they have purchased their favorite baked good or snack, consumers expect to experience sensory attributes that pay off on the promise suggested by your product's fresh appearance.
A loss of freshness means your product may lose:
- Taste
- Mouthfeel
- Moisture
- Softness
- Crispness
