Consumers view color as the determining factor in the quality of fresh meat and poultry. They rely on the color of the meat alone to determine its freshness. To put it simply, they expect fresh meat to be bright red, cured meat to be light pink, and ground poultry to be light or dark pink. Any variation from these colors deters the consumer from buying the product. Therefore, it is imperative for manufacturers to prevent color loss in their meat and poultry products to keep consumers coming back for more.
Kemin provides color protection solutions to delay color loss and provide manufacturers with these visually desirable products that meet customers’ expectations.
